METHODOLOGICAL FEATURES OF CLUSTERING IN PROJECT MANAGEMENT OF HOLDING COMPANIES

Abstract

Today, a significant number of domestic enterprises are represented by companies linked by the same owners into large holdings. One of the most important factors in the sustainable development of holdings and the creation of a favorable economic environment in the Russian Federation is the timely response of enterprises to emerging changes and disturbances in the external environment (economic, environmental, political, market, etc.). In most cases, holding company management is guided by established decision-making models and accumulated experience. However, in today's rapidly changing environment, such an approach complicates a comprehensive analysis of emerging problems and the corresponding monitoring of implemented improvements. The complexity of a holding's structure and production processes, as well as the unpredictability of external disturbances, make it difficult to implement changes without appropriate management mechanisms and corresponding decision-making procedures. The most in-demand and relevant approach currently lies in the search for a comprehensive change management toolkit. This should ensure a timely and adequate response to changes in the external environment, the achievement of set goals, the elimination of uncertainties, and a reduction in subjectivity in management decisions. The result of using these tools is an increase in the holding's profitability, its investment attractiveness, and, accordingly, the creation of preconditions for improving the Russian economy's performance and the quality of life of the population.