PRICING AND PRODUCT MARKETING IN COMMERCIAL BANKS
Abstract
Despite the widespread use of terms such as "product range," "product policy," "product line," and the like in modern banking terminology, the very concept of a banking product remains one of the least studied areas in the theory and practice of banking marketing.
About the Authors
A.A. Bodrov
Novokuznetsk Branch-Institute of Kemerovo State University
Russian Federation
Russian Federation
V.V. Senkus
Novokuznetsk Branch-Institute of Kemerovo State University
Russian Federation
Russian Federation
References
1. A r k h i p c h e n k o V.V. Problems of Estimating the Cost of Banking Products // Management in a Credit Institution. 2009. No. 4. Pp. 61 – 66.
2. G r y a d o v a O.V. On Determining the Internal Cost of Banking Operations // Money and Credit. 1997. No. 11. Pp. 48 – 53.
3. L a d y g i n V. Optimization of Internal Expenditures of a Bank // Management in a Credit Institution. 2010. No. 1. Pp. 28 – 34.
4. Viner J. The Concept of Utility in the Theory of Value and Its Criticism // The Theory of Consumer Behavior and Demand. – St. Petersburg: Economic School, 1993. Pp. 78 – 116
Review
For citations:
Bodrov A., Senkus V. PRICING AND PRODUCT MARKETING IN COMMERCIAL BANKS. Bulletin of the Siberian State Industrial University. 2013;(1):45-52. (In Russ.)
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