ORGANIZATIONAL CULTURE OF THE UNIVERSITY AS A MEANS OF RESOLVING CONFLICT OF INTEREST WITH INDUSTRIAL PARTNERS

Among the barriers hindering the development of relations between industrial partners, insufficient attention is paid to the conflict of interests between its participants. The causes and consequences of the conflict of interests, as well as the interests and values of teachers and business partners of the university are determined. A survey was conducted, including an assessment of the factors (characteristics of educational partners) influencing the choice of a university to establish partnerships. The survey was conducted among the heads of business partners of the Siberian State Industrial University (SibGIU), heads and teachers of educational institutions in Novokuznetsk. The results of the study showed that the interaction between the university and organizations is hindered by a conflict of interests, which leads to a mismatch of the expectations of both sides from mutual cooperation and complicates its further development. The interests of employees of educational institutions are determined by ideas about the basic values of professional culture. Business interests are determined by the desire to "get" graduates who have knowledge of specific technological processes and are loyal to work at industrial enterprises. The role of organizational culture in overcoming contradictions and barriers for the transition of relations from the "Awareness" stage to the "Involvement" stage for the development of cooperation on the model of continuous partnership of the university is noted. The development of the university should be promoted by its organizational culture. Conflicts of interests and values of various groups both within the university and with industrial partners can lead to a loss of the university's focus. The university should preserve and develop the competencies of university teachers necessary for the training of specialists for companies in the region – the university's personnel partners. To do this, the value system of teachers should be focused on the educational standard for the fulfillment of the state order and the formation of knowledge of a competitive graduate; the creation of new knowledge and innovations in the framework of joint projects with enterprises; on the social flexibility of educational processes that provide opportunities to expand the university's abilities to meet the needs of industrial enterprises.

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