THE ROLE OF DIGITALIZATION IN IMPROVING EFFICIENCY PRICING IN SPECIAL ECONOMIC ZONES
https://doi.org/10.57070/2304-4497-2023-4(46)-118-123
Abstract
The features and role of digitalization in the development of special economic zones (SEZ) are described. Digitalization is a general term for the digital transformation of society and the economy. The use of digitalization technologies makes it possible to automate production processes and reduce costs, as well as improve product quality. The Kaliningrad region is considered as an example. Today, digital technologies are successfully used in various industries in the Kaliningrad region. This helps to attract investments to the region and create new jobs for the population. The existing features of the digital transformation of the region are highlighted. Digitalization tools that have an impact on improving the efficiency of pricing in special economic zones are considered, since pricing in these zones is crucial for attracting investors and creating a competitive environment. Digital communication channels, logistical features in the SEZ and digital platforms that affect the effectiveness of pricing in the region are analyzed. It is noted that the advantage of the development of pricing in the context of digitalization is the creation of conditions for the development of e-commerce and online commerce, which opens up new opportunities for entrepreneurs and consumers, improving the accessibility and convenience of purchases. A number of important factors have been identified to increase the efficiency and development of pricing in the SEZ (improvement of analytics, optimization of warehousing and logistics, increased communication with customers, effective dissemination of information). Thanks to digitalization tools, it becomes possible to reduce prices for goods or services, make prices more transparent to consumers, and also develop e-commerce in the region, increasing supplies to local markets through the ports of the Kaliningrad region
About the Authors
Diana Sinitsina
Western Branch of the Russian Presiden-tial Academy of National Economy and Public Admin-istration
Russian Federation
Russian Federation
Ph.D. in Economics, Associate Pro-fessor of the Department of Regional Economics and Management
Alexandra Chunina
Western Branch of the Russian Presidential Academy of National Economy and Public Administration
Ph.D. in Economics, Head of the Department of Regional Economics and Management
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For citations:
Sinitsina D., Chunina A. THE ROLE OF DIGITALIZATION IN IMPROVING EFFICIENCY PRICING IN SPECIAL ECONOMIC ZONES. Bulletin of the Siberian State Industrial University. 2023;(4):118-123. (In Russ.) https://doi.org/10.57070/2304-4497-2023-4(46)-118-123
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