THEORETICAL BASIS FOR THE FORMATION OF ECOSYSTEM MODELS OF RUSSIAN BANKS

The article notes the insufficient knowledge of such relatively new phenomena in Russian and world practice as digital ecosystems, business ecosystems. The results of a study of the conceptual apparatus used in describing the formation and functioning of banking ecosystems in the Russian Federation are presented. The analysis was based on data from The Lens platform, which is open to researchers and scientific organizations. More than 2,000 sources were analyzed, which became possible thanks to cluster analysis of relationships between key terms. This type of bibliometric study was carried out using the VosViewer software tool. The results obtained are presented in the form of a map of connections of the selected areas of research, which were “Digital Ecosystems”, “Business Ecosystems” and “Business Models” and interpreted according to the connecting elements. The duration of the analyzed period and the total number of publications studied on the platform allow us to conclude that the results obtained are representative. As a result of the analysis of the basic definitions and practice of functioning of bank-centric ecosystems in the Russian Federation, a promising definition of the banking ecosystem was formulated and its main features were identified. The evolution of business ecosystem concepts is shown. The study found that the formation of methodological foundations for the development of ecosystems in Russian and foreign scientific thought is still in its infancy. The essence and key features of a bank-centric ecosystem are determined. The digital technologies currently being introduced into the practice of functioning of bank-centric ecosystems are analyzed.The results of the study can be used both in studying the theoretical foundations of the ecosystem approach to business organization, and in order to form a regulatory framework for regulating the activities of banking ecosystems.

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